Sachet Packaging Market Size, Share, Growth, Report 2025 to 2034

Sachet Packaging Market Size and Growth Factors 2025 to 2034

The global sachet packaging market size recorded USD 10.17 billion in 2024 and is anticipated to be worth around USD 16.62 billion by 2034, growing at a compound annual growth rate (CAGR) of 5.61% over the forecast period from 2025 to 2034. The global sachet packaging market is experiencing sustained growth due to increased need within the food and beverage sector, personal care, and pharmaceuticals for inexpensive single-use packs. Increased demand for ready-to-use products in developing countries, cost-efficient manufacturing, and easy-to-carry portable packaging all add to the market growth. Sustainability trends on the other hand are positively impacting the use of sachets that can be recycled or composted. Unilever, for instance, filled eco-friendly sachets in Southeast Asia to curb the rampant plastic pollution while Procter and Gamble had launched waterless shampoo sachets for the rural part of India. These are some ways in which companies are using sachet packaging to expand their market penetration while being environmentally responsible which will in turn create demand for sachets across markets.

What is sachet packaging?

The sachet packaging market is defined as the sector that manufactures and trades miniature, flexible, sealed containers which are made of plastic, paper or aluminium foil, and designed to hold single servings or dosages of food, beverages, personal care products, pharmaceuticals, and household items. These quantities are generally offered between 1ml and 100ml (or grams), and are especially valued in price-sensitive and rural markets for their low cost, convenience, and portability. They are aimed at broadening the reach of brands with little product wastage, and thus are widely marketed for samples, single servings, and promotional uses.

Sachet Packaging Market Report Highlights

• By Region: Asia-Pacific: 45%—Dominates due to large population and FMCG penetration. Europe: 20% – Focused on eco-friendly sachets.
• By Packaging Material: Plastic (PE, PP, PET) segment holds around 60% of the market due to durability and cost efficiency.
• By Packaging: Multi-layer Laminates dominate the market and are likely to remain same throughout the forecast period. The segment holds around 72% market and offers better barrier protection and shelf life.
• By Product Type: Food & Beverage Sachets - Dominate the market and are likely to remain same throughout the forecast period. The segment holds around 40%. It includes Coffee, sauces, sugar, dairy items. Another side the Personal Care & Cosmetics holds around 30% with Shampoos, creams, lotions products.
• By End-User: Personal Care: 30% – Strong in emerging economies. Pharmaceuticals: 16% – Growth fueled by unit-dose formats.

Sachet Packaging Market Trends

• Shift Toward Sustainable Sachet Packaging: The sachet packaging market is majorly shifting to sustainable materials to protect the environment. Biodegradable sachets made up ~10% of the global market in 2024, projecting to reach 15% by 2028. Colgate-Palmolive, for example, launched toothpaste sachets that are recyclable in India and Nestle Philippines collaborated with waste management companies to recycle multilayer sachets. This is also aided by legislation in India and some African countries that restrict the use of single-use plastics, making room for more sustainable inventions by manufacturers.
• Growth of Sachet Packaging in Emerging Economies: In 2024, the Asia Pacific region is projected to have 45% share of the global market, with rural sales being a key contributor in India, Indonesia and Nigeria. Low-income households in these countries benefit from single use sachets of shampoo, instant coffee, and detergent, which also helps FMCG brands increase market penetration. Hindustan Unilever’s ₹1 shampoo sachets are a staple in rural India and Nestle Indonesia sells millions of single serve coffee sachets each year.

Report Scope

Sachet Packaging Market Dynamics

Market Drivers

• Rising Demand for Affordable, Single-Serve Packaging: As of 2024, single-serve sachets made up more than 40% of sachet sales, dominating the personal care and food and beverage industries. Brands benefit from the ability to target low-income individuals and promote low-cost, trial usage of their products. For instance, Procter and Gamble (P&G) Pantene shampoo sachets priced at under 10 cents a pack increased sales in rural Southeast Asia. Nestlé has also widened the brand reach of Maggi seasoning sachets in Africa. This driver is potent in high density population regions with low income levels.
• Expanding FMCG Distribution Networks in Emerging Markets: The adoption of sachets is being driven by the expansion of organized retail and rural distribution. The expansion of organized retail has accelerated sachet consumption in the Asia Pacific, which is now at ~45% of the global sachet consumption. Indonesia and the Philippines aided in crossing these milestones alongside India which has always possessed strong FMCG networks. These regions have strong last mile delivery and local retailer networks. This includes India’s Shakti Project by Hindustan Unilever which enables rural women to distribute products and has increased sachet usage or Colgate’s distribution of toothpaste sachet via retail partnerships in Africa.

Market Restraints

• Environmental Concerns and Plastic Waste Regulations: The use of single-use sachets poses a significant concern stemming from their environmental impact and the non-recyclable multi-layer plastic materials from which they are derived. Single-use sachets are a significant concern of the growing plastic waste issue in Asia and Africa. Plastics and sachets contribute enormous portions to the over 300 million tonnes of plastic waste generated each year according to the UN Environment Programme. Nations like India and Kenya have also attempted to combat the issue by either banning or restricting the use of sachets and single use plastics. This also directly impacts sachet sales. For instance, the Extended Producer Responsibility law in the Philippines requires companies such as Nestlé and Unilever to reclaim a set quota of their plastic packaging which raises costs and forces operational shifts to alternative materials.
• Limited Recyclability and Waste Management Infrastructure: In 2024, less than 15% of sachet waste was recycled globally, and most of it ended up in landfills and oceans. Developing countries, which are significant consumers of sachets, often lack large-scale recycling infrastructure. As an example, Indonesia is responsible for more than 930,000 tonnes of unmanaged plastic waste annually, largely attributed to sachets supporting coffee, condiment, and personal care products. Programs like TerraCycle’s sachet collection systems have been constrained to small-scale implementation because of their high cost, which is a recurring challenge to market growth.

Market Opportunities

• Expansion into Eco-Friendly and Biodegradable Sachets: Development of Eco-Friendly and Biodegradable Sachets – Eco-friendly sachets can harness tremendous growth potential and address rising environmental concerns. Adopting sustainable strategies will allow these brands to navigate regulatory hurdles more easily and build deepened consumer loyalty in eco-conscious markets. To illustrate, Unilever has been testing paper-based sachets for shampoo in Indonesia, which could reduce plastic use by millions of units. L’Oréal is also investing in bio-based materials for single-use sachets in the cosmetics industry.
• Growth in E-commerce and Sample Distribution Models: The growth of e-commerce and subscription-based sales models is providing new avenues for sachet and samples packaging. In 2024, sachet promotional sample and trial pack usages helped many brands to achieve 15% growth in FMCG e-commerce sales. This is beneficial for cosmetics, nutraceuticals, and beverage companies that want to attract first-time buyers. For instance, beauty e-retailer Nykaa includes sachet samples, which helps increase conversion rates for full-size purchases. Nescafe also sells single-serve sachet samples through grocery e-commerce in Southeast Asia. Sachets are great for e-commerce in bulk shipment supplies because they are lightweight, inexpensive to ship, and inexpensive.

Market Challenges

• Balancing Cost Efficiency with Sustainability Goals: Cost-efficient and sustainable product development is a major challenge in circulatory economy. For instance, the development of biodegradable polymer sachets, a growing need in circulatory economy, is 30-50% costly in manufacturing than traditional sachets. Thus, in price insensitive markets, they remain less feasible. For instance, in Southeast Asia and Africa, disposable sachets are in vogue due to low cost. As an example, the pilot compostable sachets launched by Procter and Gamble in the Philippines met with slow adoption due to the high price. Moreover, the smaller brands are finding it harder to R&D into sustainability, which results in aggressive pricing. Therefore, the wider adoption of sustainable technologies is hindered across the entire industry.
• Counterfeit Products and Brand Dilution Risks: Brand dilution and the risk of counterfeiting are particularly prevalent in developing economies. The sachet FMCG market is especially vulnerable. Counterfeit sachets and rip off brands are a major market concern. They harm the sales and restore of brands and trust. For example, counterfeit Pantene sachets and Fair and Lovely sachets have circulated in Africa and rural India and caused branding trust issue problems. The harm done by counterfeiting is made worse by the lack of packaging registration enforcement in rural areas.

Sachet Packaging Market Regional Analysis

Why does Asia-Pacific continue to lead the sachet packaging market?

• The Asia-Pacific sachet packaging market size was valued at USD 4.33 billion in 2024 and is expected to reach around USD 7.48 billion by 2034.

Asia-Pacific remains the leader, holding almost 45% of the market share. Besides an increase in FMCG consumption, the region also has a large rural population coupled with reliable distribution networks. Economically, nations such as India, Indonesia, and the Philippines are leading in sachet sales. For instance, Hindustan Unilever sells over a billion shampoo sachets in India and Nestlé Indonesia’s single-serve coffee sachets are a common sight in bookstores and other retail shops. Other countries are also seeking to remedy the rural retail outlet problem. On the downside, India and Vietnam’s single-use plastic regulations are hindering the sachet market, forcing manufacturers to find biodegradable alternatives.

What are the driving factors of North America sachet packaging market?

• The North America sachet packaging market size was estimated at USD 2.60 billion in 2024 and is forecasted to hit around USD 4.49 billion by 2034.

With 18% of the market share in 2024, the region is also seeing new retail products such as nutraceuticals, cosmetics, as well as market offerings due to the growing e-commerce industry. or instance, Sephora Skincare and Makeup sachets are included in online orders, converting orders to full size purchases. In the food industry, Nescafé and protein supplement brands use single-serve sachets for easy consumption on the go. While there is an increase in sustainability regulations, especially in states like California and New York, brands are turning to recyclable or compostable sachets to align with consumer pods. Brands are trying to meet consumer expectations. There is a shift in trends where brands use high-quality printing and materials to reinforce their positioning as a premium brand.

What are the key drivers of growth in the European sachet packaging market?

• The Europe sachet packaging market size is increasing from USD 1.93 billion in 2024 to around USD 3.32 billion by 2034.

In 2024, Europe held approximately 20% of the total market share. European consumers are more environment conscious and work towards sustainable packaging. EU regulations related to single use plastics are forcing brands to use recyclable and paper sachets. This includes L’Oréal with their skincare paper sachets and Nestlé with their recyclable coffee sachets in the UK and Germany. Use of sustainable materials and eco-friendly packaging is in demand and adopted, often regardless of the price. However, slow product launches due to higher production and stricter compliance costs are an issue. These costs, alongside Europe’s leading R&D sector makes them a hub for sustainable jet innovation, setting global trends.

Sachet Packaging Market Share, By Region, 2024 (%)

LAMEA Sachet Packaging Market Trends

• The LAMEA sachet packaging market was valued USD 0.77 billion in 2024 and is anticipated to reach around USD 1.33 billion by 2034.

Growth is attributed to lower priced personal care and food products in higher population countries such as Nigeria, Egypt, and South Africa. Unilever's Sunlight detergent sachets sell quite well in Nigeria, as do Nestle's Maggi seasoning sachets in many western African countries. Both brands' sachets are affordable, which along with low-priced recycling facilities, drives massive waste of sachets. It seems that urban dwellers are slowly becoming more attentive to sustainability issues, but rural regions are still heavily focused on low prices. It will still take a number of years until greater adoption of sachets made of paper is realized, despite many brands starting small-scale trials of paper sachets.

Sachet Packaging Market Segmental Analysis

Packaging Type Analysis

Multi-layer Laminates: Multi-layer laminates dominate the sachet packaging industry, holding a market share of nearly seventy two percent. These laminates are made of a combination of plastics, aluminum, and even paper which gives them a high barrier against moisture, oxygen and even UV light. For products which have a longer need for storage, such as instant coffee, dairy powders and even certain cosmetics, these laminates are a must. An example is Hindustan Unilever who uses sachets of instant shampoo and detergent for one time use, which is made of multi-layer laminates. The versatility of these laminates makes them easy to customize in terms of thickness, printing, and barrier properties.

Sachet Packaging Market Share, By Packaging Material, 2024 (%)

Single-layer film: These films are easier and cheaper forms of packaging and are used for short shelf life products like sugar and spices, as well as sample sachets. Single-layer films represent about 28% of the global market, as they are inexpensive to manufacture, lightweight, and in some instances, recyclable. Nestlé, for example, employs single-layer PE films for their sachets of cocoa powder and instant beverages. Single-layer films do not possess as advanced barrier properties like those found in multi-layer laminates, which is why they continue to be in high demand within cost-sensitive and high-volume sectors. These products are favored for their low price, and the simplicity of mass production makes them ideal for low-cost daily purchases.

Material Analysis

Plastics & Polymers (PE, PET, PVC, PP, etc.): Due to availability, low price, light weight, and durability, plastic continues to be the leading material used in sachet packaging. For example, Nestle and Unilever are leading fast-moving consumer goods (FMCG) companies that utilize PE and PP sachets for instant coffee, shampoo, and sauce. These plastic sachets are mass distributed due to the moisture and chemical resistance which offers a longer shelf life practically. Even with environmental concerns, the sachet packaging market continues to be dominated plastic materials, constituting 60% of the market. Alternatives, like biodegradable materials, make up roughly 10% and are not adaptable for larger scale operations.

Paper: The paper-based sachets are gaining popularity in ecologically driven markets due to sustainability movements and regulations aimed at reducing plastic waste. Eliminating dry consumables like sugar, tea, and snack powders which are sachet packed globally to about 18%, these are paper sachets. To cater to environmentally conscious consumers, multinational companies like Mondelez and Amul have started using paper sachets to package sugar and spices in some regions. Though paper sachets are biodegradable and recyclable, their protective barriers are weaker than plastic and laminates which makes paper sachets suitable to biodegradable consumables with shorter shelf lives. Market adoption is expected to rise at a steady paceamid increasing regulations, consumer demand, and the propensity to use environmentally safe packaging materials.

Others: Instant coffee, powdered milk, and some pharmaceuticals are products to which moisture, light, and oxygen are sensitive. For these products, aluminum foil sachets are preferred. They account for almost 12% of the global sachet market because of elaborate barrier protection. Biodegradable sachets represent the fastest growing market with 10% global share.

Product Type Analysis

Food and beverage: The food and beverage sectors lead the market share using sachets with approximately 40% share due to convenience provided in portion controlled servings. single-serve coffee sachets manufactured by Nescafé and Amul’s sugar sachets provide easy access to instant foods. Increased disposable income and the consumption of food on-the-go are key drivers.

Personal Care & Cosmetic: Accounting for 30% of the market, sachets for personal care items cover shampoos, conditioners, creams, lotions, and facial cleansers. They serve to budget-conscious customers as well as allow new product sampling through trial sizes. Single-use sachets of shampoo and facial creams are offered by P&G and L’Oreal in India, Indonesia, and the Philippines. The sachets are sold due to increase personal hygiene in urban areas and rising disposable incomes in developing countries.

Others: About 15% of the global pharmaceutical market is sachets and is used for oral doses of liquids, powdered medicines, and nutritional supplements. Unit-dose sachet packaging is advantageous for accuracy in dosage, hygiene, and compliance. Household products such as detergents, dishwashing liquids, and cleaners are about 10% of the market in sachets. Single use sachets are common in rural and low income areas.

End User Analysis

Food & Beverages: The food & beverages industry constitutes approximately 42% of the global demand for sachets. Single-serve products such as instant coffee, ketchup, sugar, and various condiments control the market. Companies like Nestlé, Amul, and Heinz deploy sachets to meet the needs of their on-the-go consumers. The industry continues to expand with increasing urbanization, convenience-driven lifestyles, and deeper retail penetration in the Asia-Pacific and Latin America regions. To maintain the product multi-layer laminates and plastics are best suited. The reduction of food waste and increased accessibility in the low-income segment provided by portion-controlled sachets allows this application to dominate on a global scale.

Personal Care: Personal care accounts for approximately 28% of sachets demand. Affordability and product trial opportunities drive demand for shampoo, lotion, and face cream  single use sachets. L’Oreal, P&G, and Dove have been noted to use sachets to market to the emerging low-income consumers. Increased hygiene vigilance, travel-friendly packaging, and online retailing have supported growth. While plastics remain the dominant package, biodegradable options are being explored in more environmentally aware areas. India, Southeast Asia, and Africa are the leading markets for this segment as sachets provide affordable access to personal care items.  

Pharmaceuticals: The pharmaceutical sachet market is estimated to have a 14% share in this segment. Pediatric syrups, oral rehydration salts, and powdered medicines are dosed correctly and hygienically when packed into unit doses.

Others: Bayer and Syngenta use single-dose sachets for pesticides and fertilizers for small-scale farmers, illustrating other sachet users. Additionally, other industries such as agrochemicals, lubricants, and specialty chemicals account for approximately 5% of the sachet market. Other industries also benefit from single-dose sachets as they enhance safety, precision, and wastage.

Sachet Packaging Market Top Companies

• Amcor plc
• Constantia Flexibles
• Huhtamaki Oyj
• Mondi Group
• Sonoco Products Company
• Sealed Air Corporation
• ProAmpac
• Uflex Ltd.
• Glenroy, Inc.
• Pouch Direct
• Clondalkin Group
• Swiss Pack Pvt. Ltd.

Recent Developments

• July 2025: In India, Bihar Agricultural University (BAU) launched a hygienically packaged dried Neera sachet—nutritive palm sap— which is newly marketable and extends shelf life for long-distance trade.
• January 2025: Arcade Beauty introduced the "80.0% Paper Packette," a sample sachet primarily made from paper, classifying it as recyclable.

Market Segmentation

By Packaging Material

• Single-layer Film
• Multi-layer Laminates

By Material

• Plastics 
• Paper
• Others (Aluminum Foil, Biodegradable/Compostable Materials)

By Product Type

• Shampoo & Conditioner Sachets
• Food & Beverage Sachets (sauces, coffee, sugar, dairy products)
• Pharmaceutical Sachets (powders, oral liquids)
• Others

By End User

• Food & Beverages
• Personal Care & Cosmetics
• Pharmaceuticals
• Other

By Region

• North America
• APAC
• Europe
• LAMEA