U.S. Health and Wellness Market Size, Share, Growth, Report 2025 to 2034

U.S. Health and Wellness Market Size and Growth 2025 to 2034

The U.S. health and wellness market size was reached at USD 1.41 trillion in 2024 and is expected to be worth around USD 2.34 trillion by 2034, exhibiting at a compound annual growth rate (CAGR) of 5.19% over the forecast period 2025 to 2034.

The U.S. health and wellness market is experiencing significant growth, driven by an increasing consumer focus on preventive healthcare and overall well-being. Rising awareness of the importance of healthy lifestyles, fueled by a growing understanding of nutrition, physical activity, and mental health, has led to higher demand for wellness products and services. This has resulted in a boom in fitness memberships, wellness tourism, and the popularity of nutrition and weight loss programs. The growing adoption of health-tracking technology, such as wearable devices and fitness apps, is also a major driver, allowing individuals to monitor and optimize their well-being in real time. Furthermore, the rising prevalence of chronic diseases, coupled with a shift toward personalized medicine and preventive care, has amplified the need for health services tailored to individual needs.

Another key driver of market growth is the evolving wellness economy, which is expanding beyond traditional health services to include sectors like spa treatments, beauty, anti-aging products, and mental wellness services. Consumers are increasingly prioritizing self-care and holistic health, leading to a surge in demand for spa and relaxation experiences, mental health apps, and skincare products. Additionally, the COVID-19 pandemic has accelerated interest in personal health and hygiene, contributing to the market’s growth. As more people seek balance in their physical, emotional, and mental health, the market is likely to continue expanding, driven by innovations in health services, products, and technology that meet the evolving needs of modern consumers.

What is Health and Wellness?

Health and wellness represent a lifestyle that focuses on maintaining and improving overall well-being through various practices and habits. It's not just about being free from illness but actively taking steps to enhance your body, mind, and spirit. This includes exercising regularly, eating nutritious food, taking care of mental health, and practicing self-care. People are increasingly interested in health and wellness as they realize the long-term benefits of staying healthy and preventing diseases. With more focus on holistic approaches like mindfulness, fitness activities, and personal care, the wellness movement is empowering people to live healthier, happier lives while balancing both physical and emotional well-being.

U.S. Health and Wellness Market Trends

Growth of Mental Health and Wellness Services

Mental health services are seeing increasing demand, with more individuals prioritizing their mental well-being alongside physical health. The use of mental health apps has surged, and therapy platforms are gaining traction as people seek convenience and accessibility.

• In 2023, approximately 25% of Americans sought mental health services, a significant increase from previous years.
• Online therapy platforms have grown by 40% in usage over the past year, indicating a shift toward more accessible mental health care.

Shift Toward Plant-Based and Sustainable Products

Consumers are more mindful about their environmental footprint, pushing the growth of plant-based, organic, and sustainably sourced products in the health and wellness sectors. From food to skincare, people are increasingly turning to eco-friendly and cruelty-free alternatives.

• Nearly 40% of U.S. consumers have tried plant-based foods in the past year, a figure that continues to rise.
• 55% of beauty consumers report choosing products based on sustainability and eco-friendly packaging, highlighting the growing importance of environmental responsibility.

Table: Adoption of Plant-based Substitutes in the U.S.

Integration of Wearable Technology in Health Monitoring

Wearable devices are becoming a vital part of health management, helping people track their physical activity, heart rate, sleep patterns, and more. These devices offer real-time data that enables individuals to monitor their wellness consistently.

• In 2023, over 40% of U.S. adults were using some form of wearable fitness tracker or smartwatch to monitor their health.
• 70% of wearables users report improved motivation to exercise regularly due to the tracking capabilities of these devices.

Rise of Wellness Tourism

Wellness tourism is gaining popularity as people seek vacations that focus on health, relaxation, and rejuvenation. This trend includes wellness resorts, yoga retreats, and spas, where people disconnect to improve their physical and mental well-being.

• In the past five years, wellness tourism has grown by 25%, with more travelers looking for wellness-focused experiences.
• A 2023 survey found that 40% of U.S. travelers are willing to spend more on vacations that offer wellness activities like yoga and spa treatments, compared to traditional vacations.

Report Scope

U.S. Health and Wellness Market Dynamics

Market Drivers

• Increasing Health Consciousness: Consumers are becoming more aware of the importance of maintaining physical and mental health, spurred by the global pandemic. This awareness has led to a surge in demand for health-related products and services, such as fitness equipment, plant-based foods, and wellness apps. As people look for ways to improve their health and longevity, the health and wellness market continues to expand.
• Technological Advancements: The integration of technology into health and wellness, such as wearable fitness trackers, health apps, and telemedicine, has significantly enhanced the market. Consumers are now able to monitor their health and wellness in real time, making more informed decisions. This growing reliance on technology boosts demand for innovative products and services within the market.

Market Restraints

• High Cost of Health and Wellness Products: Many health and wellness products, including organic food, fitness equipment, and premium wellness services, can be expensive. The high cost can limit the accessibility for a large portion of the population, particularly low-income individuals. This pricing issue can slow the growth of the market as price-sensitive consumers may opt for more affordable alternatives.
• Lack of Regulation: The health and wellness market is relatively unregulated, with some products making unsubstantiated claims. Consumers may be misled about the effectiveness of certain wellness products and services. This lack of regulation can lead to mistrust among consumers, thus hindering growth in the market.

Market Opportunities

• Growth of Plant-Based and Sustainable Products: With increasing concerns about climate change and health, there is a rising demand for plant-based and sustainable food products. The plant-based food sector, in particular, has seen rapid growth as more people choose plant-based diets or reduce their meat consumption. This shift presents an opportunity for companies to innovate and cater to the growing preference for sustainable and plant-based alternatives.
• Rise of Wellness Tourism: Wellness tourism, where travelers seek health-related experiences like spas, retreats, and fitness vacations, is rapidly expanding. This market segment offers opportunities for businesses in the travel and hospitality industry to create wellness-focused travel experiences. As more people focus on mental and physical health, the demand for wellness tourism is expected to continue to rise.

Market Challenges

• Market Saturation: The U.S. health and wellness market is becoming increasingly competitive, with a large number of companies offering similar products and services. This market saturation creates challenges for new businesses trying to establish themselves and for existing businesses attempting to differentiate themselves. Companies need to innovate constantly to stand out.
• Consumer Skepticism: Despite the growing demand for health and wellness products, many consumers remain skeptical about the effectiveness and safety of certain wellness trends. Products that make bold claims without scientific backing can create mistrust, and this skepticism can limit market expansion. Building trust and offering transparency will be key challenges for businesses in this sector.

U.S. Health and Wellness Market Segmental Analysis

The US health and wellness market is segmented into applications. Based on applications, the market is classified into personal care & beauty & anti-aging, nutrition & weight loss, physical activity, wellness tourism, preventive & personalized medicine, spa economy, and others. Based on distribution channel, the market is classified into online and offline. Based on age group, the market is classified into adults, children, elderly, athletes & fitness enthusiasts and corporate & workplace wellness participants.

Application Analysis

Personal Care, Beauty & Anti-Aging: The personal care, beauty, and anti-aging segment holds a significant share due to the growing consumer interest in skincare, cosmetics, and anti-aging treatments. The increasing desire for youth preservation and personal grooming is driving the growth in this segment. Recent trends show a rise in demand for organic, natural, and cruelty-free beauty products, alongside advancements in anti-aging skincare like wrinkle creams and Botox.

Nutrition & Weight Loss: The nutrition & weight loss segment continues to grow as more individuals focus on maintaining a healthy diet and weight management. The rising rates of obesity and the growing trend of fitness-conscious consumers contribute to the growth of this segment. The demand for plant-based proteins, low-carb options, and tailored dietary supplements are shaping the market.

Physical Activity: The physical activity segment has seen a rise due to the growing focus on fitness and overall well-being. The increasing adoption of fitness routines, especially virtual fitness classes, and wearable fitness devices is fueling the market's growth. The pandemic accelerated the shift towards home workout equipment and digital fitness solutions, with more people prioritizing physical activity for mental and physical health.

Wellness Tourism: The wellness tourism segment is gaining momentum with consumers seeking health-focused travel experiences like wellness resorts and spa retreats. The rise in disposable income and an increased focus on stress management are driving growth. Post-pandemic, wellness tourism has become more popular, with travelers seeking relaxation and mental rejuvenation through health retreats, yoga vacations, and medical tourism.

Preventive & Personalized Medicine: The preventive & personalized medicine segment is expanding rapidly due to the growing interest in proactive healthcare. Consumers are increasingly seeking customized wellness plans, including genetic testing and tailored nutrition. Advancements in precision medicine and the rising awareness about preventive care are driving this segment's growth.

Spa Economy: The spa economy segment continues to thrive with an increasing interest in relaxation and self-care treatments. Rising stress levels and increased disposable income are key factors driving growth in this market. The growing trend of integrating wellness practices like meditation and yoga into traditional spa services is enhancing consumer experiences.

Others: The others segment includes various niche applications like mental wellness and environmental wellness, contributing to the overall health and wellness market growth. The increasing focus on mental health and the demand for eco-friendly wellness products are driving this segment. Companies are also integrating wellness programs into workplace environments to address mental and physical well-being.

U.S. Health and Wellness Market Top Companies

• Procter & Gamble (P&G)
• Herbalife Nutrition Ltd.
• Peloton Interactive, Inc.
• Hilton Worldwide Holdings Inc.
• Humana Inc.
• WW International, Inc. (Weight Watchers)
• Lululemon Athletica Inc.
• Johnson & Johnson
• The Estée Lauder Companies Inc.

The competitive landscape of the U.S. Health and Wellness Market is highly dynamic, featuring a mix of established global companies and niche players offering diverse products and services. Major companies such as Procter & Gamble (P&G), Herbalife Nutrition Ltd., and Johnson & Johnson dominate the personal care, nutrition, and wellness sectors, leveraging their strong brand recognition and wide product portfolios. Fitness-focused brands like Peloton Interactive, Inc. and Lululemon Athletica Inc. capitalize on the growing trend of physical activity and wellness, while health insurance providers such as Humana Inc. and weight loss leaders like WW International, Inc. (Weight Watchers) focus on holistic health solutions. The Estée Lauder Companies Inc. strengthens its position in the personal care and beauty segment, while hospitality giants like Hilton Worldwide Holdings Inc. contribute to the wellness tourism market. The competition is driven by innovation, consumer demand for personalized services, and the increasing emphasis on preventive health, with companies constantly adapting to changing consumer preferences.

Recent Developments

• In October 2024, P&G launched a new line of plant-based and sustainable personal care products under their “Love Beauty and Planet” brand, targeting eco-conscious consumers. The move reflects P&G’s commitment to sustainability and the growing consumer demand for natural, environmentally friendly products.
• In September 2024, Herbalife expanded its product offerings with the launch of a new range of vegan protein shakes. This move is in response to the increasing demand for plant-based protein products, and the company aims to attract health-conscious consumers looking for vegan alternatives to traditional protein supplements.
• In August 2024, Peloton announced its new integration with wellness app Calm, combining guided workouts with mindfulness and meditation exercises. This collaboration aims to provide a holistic approach to fitness, blending physical exercise with mental wellness.

Market Segmentation

By Application

• Personal Care & Beauty & Anti-Aging
  • Skincare
  • Haircare
  • Oral Care
  • Natural/Organic cosmetics
• Nutrition & Weight Loss
  • Dietary supplements (vitamins, minerals, protein, herbal)
  • Functional foods
  • Meal replacement products
  • Weight loss management products
• Physical Activity
• Wellness Tourism
  • Spa retreats
  • Yoga retreats
  • Medical tourism
• Mental Wellness
  • Meditation apps
  • Stress management tools
  • Therapy & counseling services
• Alternative & Traditional Therapies
  • Acupuncture
  • Chiropractic
  • Ayurveda
  • Traditional Chinese medicine (TCM)
• Preventive & Personalized Medicine
  • Health monitoring devices
  • Genetic testing kits
  • Wearables (fitness trackers, smartwatches)
• Healthy Eating, Nutrition, & Organic Food
  • Organic & natural foods
  • Plant-based food & beverages
  • Gluten-free/lactose-free/low-sugar products
• Spa Economy
• Others

By Distribution Channel

• Online
• Offline

By Age Group

• Adults
• Children
• Elderly
• Athletes & Fitness Enthusiasts
• Corporate & Workplace Wellness Participants